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This site tropicalairsystems.com has the following in the web page, "Try our new Savings Calculator." Our analyzers observed that the webpage also stated " Please enter the Street Address and Zip-Code that you want to get the Air Conditioning Savings Calculation for." The Website also stated " We do not collect or store this information. Welcome to your professional Air Conditioning Contractor. Your call is very important to us so we are ready to receive it 24-hours a day, 7 days a week. Call us anytime to schedule your FREE estimate on a new Air Conditioning System today! Tropical Air Systems, Inc. Coral Springs, Florida 33076." The website's header had Air Conditioning as the most important keyword. It was followed by About Us, tropical air systems, and today which isn't as ranked as highly as Air Conditioning. The next words the site used was tropical air. air conditioning was also included but might not be understood by search engines.